Research Services 

HEALTHCARE SECTORS
Primary and secondary research experience in the following healthcare sectors

• All stages of pharmaceutical product development
  • Pre-development market evaluation research
  • Pre-launch competitive landscape studies
  • Post-launch tracking research
  • Experience in a variety of therapeutic categories
• Medical devices
  • Product adoption assessment
  • Acquisition timing for capital-equipment
  • Channel-based market tracking
• Services
  • Hospital-level trends on patient volumes and equipment expenditures
  • Payor and healthcare broker research

SERVICES


Custom Survey Research

• Custom approach to addressing primary market research needs
• Passionate commitment to accuracy
  • Research designed to achieve the right answer, not the most convenient
  • All aspects of fielding are completed in house under direct supervision by the research team
  • Results are analyzed with careful attention to detail and the clarity of information being presented
• Creative approach to research
  • Custom recruiting, including an in-house calling center
  • Hands-on data analysis
  • Insightful presentation of results
• Consulting services on research design

Syndicated Tracking Research

• Ongoing market-tracking studies in healthcare industry markets.
• Timely market-level data reports
• Ability to append primary survey research to tracking data
  • Marry attitudes/opinions to actual behavior
  • Follow up research based on usage/prescribing trends

Qualitative Interviewing

• Custom recruiting and interviewing expertise for key opinion leaders (KOLs) and other hard-to-reach qualitative populations
  • Industry leaders and medical professionals, both nationally and internationally
• Identification and targeting of KOLs in relevant therapeutic categories
• Cognitive pre-testing services for quantitative research instruments

Secondary Data Analysis

• Expertise in dealing with large datasets
  • Creative approaches to condensing, managing, and displaying complex data
• Longitudinal "times-series" methods to accurately track market activity within key accounts
• Experience in dealing with the following types of secondary data sources:
  • Government data
  • Prescription / Usage audit data
  • Reimbursement data